JUNIPER's SoHo Showroom Highlights NYC's Post-Pandemic Revival

Like most retail-rich districts across the globe, Manhattan’s Soho and Tribeca neighborhoods were hit hard by the pandemic, prompting the closure of many retailers and a quick pivot to the digital marketplace. This transition was particularly difficult for design showrooms, whose ultra-custom products, often considerable investments in and of themselves, require far more attention to detail than can be gleaned from a web-resolution image viewed on a smartphone. Fortunately, energy seems to have returned to downtown, as a slew of new design showrooms have cropped up alongside stalwarts that weathered the storm. JUNIPER’s VP of Relationship Management Mel Saenz gives some insight into why SoHo felt like the right fit for JUNIPER’s NYC outpost.